How to Remove a Product Review on Amazon

Wondering how to delete an Amazon review or how to get them in the first identify? Read on to get all your Amazon review questions answered.

Over 90% of Amazon users trust reviews when shopping. If y'all've been listening to Amazon coaches or simply engaged in the humming e-commerce customs via social media, you've probably heard this same "checklist for a successful launch."

Put in the keyword research to rank on Amazon
Meticulously gather a product listing with stellar production photos
Write sparkling sales copy for that listing
Learn how to advertise on Amazon with PPC

Make no mistake, you should exist doing all these things. The harsh reality is: Amazon Prime shoppers often need more than to make that final buy conclusion. They need proof.

In a marketplace where customers take grown used to the perfect Amazon listing (if such a matter exists), you need to prove to futurity customers that your past customers are happy with your product.

Customer reviews are the lifeblood for almost all Amazon sellers.

Am I allowed to delete negative Amazon reviews? How do you become Amazon reviews equally a new Amazon seller? How dependent practise I have to be on the whims of an unhappy customer?

You've got questions, and we've got answers. Whether you are an experienced Amazon seller or the new kid on the cake, positive feedback and proactive client service give you a valuable gift every bit an entrepreneur. The gift of longevity.

Tin Y'all Ask People to Leave a Review for Your Product?

Permit's commencement with a question nosotros go mayhap more than whatsoever other.

While y'all can't request a positive review from a customer, you tin request that they leave an honest one. Requesting feedback from customers is a peachy way to add a personal affect to your brand, start a dialogue with your customers, and include further instructions to get the best use out of your production.

To streamline this process, nosotros advise taking advantage of a new Helium 10 feature called Seller Assistant. Included in our free Amazon seller chrome extension (and accessed in one case you've already logged in to Seller Central), Seller Assistant gives y'all the ability to request multiple reviews with the click of a single button.

We designed this Amazon request a review tool as a must-have dashboard for sellers who like their data easy to attain and simplified.

Seller Banana allows sellers to:

Engage with dozens of customers in seconds
Ensure those who receive your request are simply customers who have non already received an external request
Take access to review requests anywhere, since Seller Assistant lives within our chrome extension. Y'all can access this characteristic straight from your Seller Cardinal Account.
Customize how you ship reviews. Merely your about recent gild? All orders from the by 30 days? No problem.
Remain fully compliant with Amazon guidelines. Seller Assistant uses Amazon's pre-generated templates, so you never have to worry virtually what color lid you're wearing.

If you're looking for easy ways to quickly make your list more than competitive, Seller Assistant is a perfect identify to start.

What are the Best Means to Get Amazon Reviews on a New Production?

It can exist difficult to generate sales for a brand new product. It tin exist downright impossible to generate sales for a make new product without at least a handful of five star reviews.

UPDATE: Previously, The Amazon Early Reviewer Program was a feasible choice for new sellers to the Amazon platform. The programme encouraged buyers of your new production to exit honest customer feedback with the incentive of a $1-$3 Amazon gift card. However, you lot'll notice we are referring to this program in the past tense. As of March 2021, Amazon has shut down the Early Review Program in favor of other expanded review features, like one-tap ratings (the ability to leave a simple, star rating without writing a review).

The idea is that, for customers, it's far easier to leave a star rating on a product than to spend time going through the previous review process. Amazon believes this will atomic number 82 to a higher influx of valuable feedback for sellers. You'll also detect that Amazon is steering away from the term "reviews," instead opting for "ratings."

Practice information technology for the (Amazon) Vine

Amazon Vine is a relatively recent initiative that invites sellers to leverage some of Amazon's well-nigh prolific production reviewers to give their feedback on their new product.

Just who are these "Vine Voices?"

The reviewers in the Vine program are chosen based on their Reviewer Rank, a metric that Amazon uses to "reverberate the quality and helpfulness of their reviews as judged by other Amazon customers."

How does information technology work?

After you enroll in the Amazon Vine program (once again, through the Advertising bill of fare of Seller Central), you lot give your product away (yes, for complimentary) to a Vine Reviewer, who will give your product an honest review. Go along in mind, Vine Voices are known for their honesty, so make sure your production lives up to the hype!

Information technology is too of import to note that sellers can simply use the Vine review plan for up to a maximum of 30 reviews and sellers must be Brand Registered to participate.

You lot can explore more than Amazon Vine FAQs hither.

Production Inserts

Product inserts are paper marketing cards, anywhere from business organization carte du jour to postcard-sized, that encourage customers who have already purchased your product to leave an honest review.

It is of the utmost importance that we stress this – the goal of production inserts is to promote honest, authentic reviews, whether they exist positive or negative. It is strictly against Amazon's Terms of Service to ask for positive reviews or engage in incentivized reviews with unofficial discounts or other "prizes."

However, when done correctly, product inserts requite you the opportunity to politely remind customers that you are a business that thrives on positive reviews, increase brand sensation, and include any other pertinent information almost your product (such every bit tips and instructions).

Non sure where to get started with Amazon production inserts? Using Portals, a new Amazon product insert creator, sellers have the power to create custom product inserts using a variety of rubber-for-Amazon templates.

Come Sale Away: Giveaways and Discounts

I mentioned earlier, that Amazon does non have kindly to unofficial disbelieve incentives in exchange for reviews. They do nonetheless give sellers the ability to run proper discounts and giveaways through Seller Cardinal. This is a slap-up way to build momentum for your product while playing within the lines of Amazon's rules.

Once you get more than customers to purchase your product, you can rapidly and easily request reviews with the Amazon Request Review tool mentioned above.

From Seller Fundamental, you'll want to visit the Advertising menu, then Coupons, and so Create a New Coupon. Hither yous'll be able to create either one-off coupons or discounts in majority ranging from 5% to eighty% off.

These coupons are a perfect way to assist your production listing jump off the search results folio entice shoppers to give yous their click instead of your competition.

Larn more almost creating coupons on Amazon here!

Follow-Upwards Emails

Employ follow-upward emails to extend the human relationship with your customers past the checkout cart. It'south important to stay in touch with your buyers across the sale, then y'all can exist enlightened of concerns, questions, or praise. Use this valuable feedback to:

Reinforce customer bonds. Do you want someone to forget virtually your product after buying information technology once, or do yous desire them to return to your listing?
Accost legitimate and unforeseen bug with your new product launch.
Continue to optimize your product to gather more than positive feedback and therefore, promote more than sales.

If you're a little hesitant to dip your toes into the email marketing pool, don't fret. Helium ten'due south Amazon e-mail tool, Follow-Upwardly, is the perfect place to offset. Follow-Up gives Amazon sellers full control over how involved they want to exist in customer outreach. We built this tool with the busy entrepreneur in listen. Our approach was iii-pronged:

Automate the existing (and antiquated) method of manually sending emails to each client. Create email sequences that merely kick in on specific issue triggers such as order delivery.
Give sellers a convenient interface to organize custom e-mail templates, ready automations, and manage products.
Go Amazon customer feedback every bit soon as possible and improve seller reputation. This ultimately leads to more sales.

We have a very timely write-upwards on The State of Amazon Reviews in 2021 if you're looking for the big picture.

Is Taking an Initial Hit on Profits to Get Reviews Worth information technology?

Now when we advise discounting or giving away your products, your first thought is most probable, "Wait. I'one thousand supposed to be making coin, not spending it."

That's true, but not always at beginning. The fact of the matter is, a positive product review will ultimately heave your product ranking on Amazon. Amazon likes to see well-reviewed products at the height of their search results. Their ranking algorithm will reflect that.

If you are giving abroad a $xx production using the Amazon Vine Program (a max of thirty times), you lot're essentially forgoing $600 in sales, just securing dozens of reviews in the process. In the grand scheme of your product'southward lifespan and turn a profit margins, this is a small price to pay to clear the most hard hurdle for every new Amazon FBA seller: starting momentum.

At the finish of the day, programs like Amazon Vine are an investment expense for your business with brusque and long-term payoffs.

Positive reviews brood positive reviews (which breed boosted rankings). Invest now, then allow word-of-mouth exercise the residue.

How practice Yous Manage Negative Amazon Reviews?

Death, taxes, and negative Amazon reviews– they're all inevitable.

You may have created a product that effectively solves world hunger, simply there's always going to exist someone still hungry, sporting a 2-star review.

Equally a seller on the earth's busiest online shopping market, how are y'all supposed to stay afloat in a sea of potential picky buyers?

How to Delete an Amazon Review

Wondering how to remove a review on Amazon? In a nutshell, you usually can't – except for very unique circumstances.

"Whatever press is skilful press" is a nice sentiment for billion-dollar brands who can shrug off poor publicity similar a 24-hr cold. It is not, however, true for Amazon entrepreneurs. A negative product review can drastically touch your seller reputation.

Enough negative reviews volition eventually begin to injure your sales.

If commenting publicly isn't yielding the results you want, you may want to look into requesting Amazon's help to delete a negative or fake review. Remember, the chances of Amazon removing a product review are extremely depression.

There are several means to attempt this:

Become to your product details page in Seller Central and click "report corruption" under the bad review in question.
Send an e-mail to [email protected] detailing the nature of the product review (date/time, name of reviewer, product ASIN, link to review)
Go to your Functioning Tab in Seller Central and click Feedback. In that tab, it volition list contempo reviews of your company and allow you lot to request removal or mail a public answer from here. This by and large concerns your feedback score and affects your seller feedback rating, not the individual product.
Click on the "Get Support" link at the lesser of whatever Seller Central folio to open a new example and inquire about the review in question (over e-mail or over the phone).

To increase your chances of prevailing, make certain to include how the review violates Amazon's review guidelines .

Inappropriate seller feedback (something many misfile with reviews) can exist more than easily removed. For example, if someone leaves a production review in seller feedback, that's one of the many instant ways you tin delete that feedback.

Only because you don't similar a client'due south bad review doesn't requite you lot the right to resort to feedback removal. The customer review must be breaking the rules Amazon laid out for shoppers.

Some of Amazon's guidelines include:

The bad review cannot be from a straight competitor
Reviews or URLs attempting to promote something else
Obscene, lewd, or sexually explicit content
Reviews that disclose personal information (e-mail addresses or phone numbers)
Inflammatory or threatening speech communication (this includes hate voice communication)
Fake reviews or reviews for a different production entirely

How exercise Amazon Reviews Give Your Production Credibility?

In the storied history of Amazon product reviews, we tin break the timeline into BVP (before verified purchaser) and AVP (afterward verified purchaser). In the BVP times, anyone could leave a product review. This worked for a while – that is, until fake reviews started becoming a serious problem. In 2016, Amazon introduced the "verified purchaser" badge with the aim of restoring credibility and helping to weed out those artificial stars from unverified reviews.

As long as a customer hasn't bought your product on a more-than-50% discount and they've spent at least $50 on their Amazon accounts, they can leave a verified review.

Four years later and consumers are more skeptical than ever – when information technology comes to interpreting both a negative or positive review. So much so, that having an affluence of positive reviews may be only every bit suspicious every bit having likewise many negative ones. The "Verified Purchaser" badge adds credibility to your listing past telling shoppers, "Don't worry, this person paid full (or close to) full price." It'due south not a guarantee, but information technology certainly helps restore significant trust in the consumer community.

More importantly, positive customer feedback from a reviewer helps you leverage an already quality production, taking information technology from useful to useful and profitable.

Having your reviewer give positive feedback also shows a level of client satisfaction to time to come shoppers.

Positive Amazon reviews:

Bolster conversion rates, which in turn…
Increase your organic product ranking
Provide hesitant shoppers with additional (and practical) data they may not have gotten from your listing.

Reviews are a disquisitional component of all Amazon stores. Whether yous are selling wholesale on Amazon or you're simply offering a few products, reviews can either make or break your online business. Recollect about how many times you lot've been shopping for a product and gyre directly to the customer review department to verify something. It could exist checking to run across how a color looks "in person" rather than just the production photo. You lot may cheque to see if any other people have used the product in the unorthodox way you are wanting to use it.

Your product reviews act as an extension of your production list.

Put in the work to ensure a positive customer experience and your reviews will work for you in return.

Can You lot Solicit Five Star Reviews from Your Customers?

Nosotros'll make this ane easy…

Selling with Amazon FBA can be complicated to understand. With dissimilar Amazon FBA fees and requirements, information technology tin can be difficult to navigate when you begin to sell. Fortunately, they make their stance on review manipulation abundantly articulate.

Amazon'due south rules country that sellers cannot offer tertiary-political party rewards, discounts, or incentives in exchange for positive customer feedback. Additionally, sellers cannot offering a refund in exchange for a customer modifying or removing their negative reviews.

Other review-related violations include:

Using services that sell Amazon customer reviews
Using a family member or employee to post reviews of your product
Redirecting negative reviews to a dissimilar platform, rather than your production list
Inserting requests for positive reviews in production shipments
Using a separate Amazon business relationship to write fake reviews for your own production

We are entrepreneurs. Much of what attracts united states of america to this lifestyle is independence. The ability to make our own rules and brand a living on our own terms. That existence said, it's important to stay compliant with Amazon's terms of service. These rules are put in identify to both ensure a level playing field for all sellers and preserve the integrity of e-commerce at its core.

If that wasn't enough to convince you, Amazon's repercussions for breaking the rules are plenty to scare virtually sellers straight.

"Amazon has a zero-tolerance policy towards whatsoever client reviews violations. If we detect any attempts to manipulate customer reviews, we have immediate deportment that include, simply are non limited to:

Immediate and permanent withdrawal of the seller's selling privileges on Amazon and withholding of funds."

We encourage you to read through Amazon's total product review policy page.

Why Should You Care Virtually Getting Amazon Reviews?

Shoppers are willing to spend 31% more dealing with a business belongings favorable reviews. Keep in mind, you are a digital business organization. Y'all face hurdles that your brick-and-mortar counterparts do not. As an Amazon FBA seller, you don't have the luxury of stunning shoppers at the front door of your store with that dazzling personality and wit. You lot cannot shake their hand after doing business organisation with them. Y'all can non look them in the center and apologize for a product defect.

Your product reviews finer hand the reins to your reputation over to your customers.

A concern without a reputation isn't a business for long.

The Proactive Seller Always Wins

If you lot've been scouring the net trying to notice out how to avoid negative amazon reviews, yous volition most likely find either long-shot half measures or aggressively black lid strategies.

Don't go down this path with Amazon feedback removal. The only matter worse than negative reviews is getting suspended by Amazon altogether for trying to crook the system. The all-time style to defeat negative reviews is to go on them from happening birthday.

Stay proactive with your Amazon inquiry with Helium ten's Blackness Box to:

Behave competitor product enquiry with a fine-toothed comb (including filters for review count and review rating).
Turn what would be hours of manual research (and headaches) into seconds of efficient searches.
Obtain the market data points necessary to pick a winning Amazon product from the starting line.

Yous tin too make apply of Review Insights (in the Helium 10 Chrome Extension) to download your competitor'southward negative reviews. Note the ways you can fix issues and improve on an existing product so that you boost your chances of positive reviews only by offering a higher quality production.

If nothing else, negative feedback helps us to perfect a product we had previously idea perfect. Selling with Amazon FBA is if zip else, a learning experience. Try your best to have negative reviews on the mentum, address them head-on with stellar customer service, and eventually leverage customer feedback to grab that 5-star dragon every entrepreneur chases.

Terminal Updated on June seven, 2021, iv:33 pm

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Content Writer at Helium 10

Brian was born to tell stories. With a background in screenwriting and riveting daydreams, Brian brought his beloved of creative storytelling to the earth of marketing. For the last three years, he's been inventively blending the two.

Brian is as easygoing as information technology gets but has an appetite for adventure. If there is a new mode of looking at life, you lot volition notice him offset in line at the telescope.

Don't allow his lanky frame fool yous, he is awful at basketball game.

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